Conversion Rate Optimization Isn't Magic

It's a systematic process. Here's where to start.

Step 1: Establish Baselines

Before changing anything, know your numbers: Overall conversion rate, mobile vs desktop conversion, cart to checkout rate.

Step 2: Find Leaks

Where are you losing people? Analyze with heatmaps (Hotjar, Clarity) and watch session recordings.

Step 3: Prioritize by Impact

Use ICE scoring: Impact, Confidence, Effort.

Step 4: Build a Test Roadmap

Month 1: Quick wins. Month 2: UX improvements. Month 3: Major changes.

Step 5: Test, Learn, Repeat

Every test teaches something. Even "failed" tests provide insights.