Insights for Founders Who Build

Practical advice on conversion optimization, A/B testing, and Shopify development

Latest Articles

20 articles
Shopify DevelopmentShopify Development

5 Shopify Theme Customizations That Boost Sales

From product page layouts to checkout optimizations, these theme changes can...

April 8, 20266 min read
A/B TestingA/B Testing

A/B Testing Mistakes That Cost You Money

Common pitfalls in conversion testing and how to avoid them. Learn from real client...

April 5, 20265 min read
CROCRO

CRO Fundamentals: Where to Start From

New to conversion rate optimization? This guide covers the essential frameworks and...

April 3, 20267 min read
CROCRO

Mobile CRO: Designing for Small Screens

Over 60% of traffic comes from mobile. Learn how to optimize your mobile layout to prevent friction and boost conversions.

April 9, 20267 min read
CROCRO

The Psychology of High-Converting Landing Pages

Discover the psychological triggers that make users click, buy, and subscribe on your...

April 12, 20268 min read
Quality AssuranceQuality Assurance

Essential QA Checklists Before Launching Your Store

Don't let bugs ruin your launch day. Follow this comprehensive QA checklist to ensure a...

April 15, 20265 min read
Shopify DevelopmentShopify Development

Headless Shopify: Is It Right for Your Brand?

Decoupling your front-end from Shopify's back-end can unlock crazy performance, but...

April 18, 20269 min read
A/B TestingA/B Testing

Multivariate vs A/B Testing: When to Use Which

Stop guessing. Learn the exact scenarios where multivariate testing outperforms standard...

April 20, 20266 min read
CROCRO

Micro-Commitments: The Secret to Better Funnels

How asking for smaller actions first can drastically improve your overall conversion rates...

April 24, 20267 min read
Quality AssuranceQuality Assurance

Automated UI Testing for E-commerce Websites

Save time and reduce human error by implementing automated end-to-end tests for your...

April 28, 20268 min read
Shopify DevelopmentShopify Development

Optimizing Shopify Core Web Vitals for SEO

Speed matters. Learn how to tweak your Shopify theme code to pass Google's Core Web...

May 2, 202610 min read
CROCRO

Reducing Cart Abandonment with Strategic Nudges

Implement these non-intrusive UI/UX nudges to recover lost sales and keep users engaged...

May 5, 20265 min read
A/B TestingA/B Testing

How to Calculate Statistical Significance in Tests

Don't call a winner too early. A beginner-friendly guide to understanding the math behind...

May 8, 20267 min read
Quality AssuranceQuality Assurance

Cross-Browser Testing Nightmares and How to Avoid Them

Safari rendering issues? Learn the best practices for ensuring your web app looks perfect...

May 11, 20266 min read
Shopify DevelopmentShopify Development

Advanced Liquid Snippets for Dynamic Pricing

Take your Shopify store to the next level by building custom pricing logic using advanced...

May 14, 20268 min read
CROCRO

The Role of Social Proof in Conversion Rate Optimization

Are your testimonials actually working? How to strategically place social proof to maximize...

May 17, 20266 min read
A/B TestingA/B Testing

Testing Your CTA Buttons: Color, Copy, and Placement

Does a red button really convert better than green? We analyze data from 100+ tests to...

May 19, 20265 min read
Quality AssuranceQuality Assurance

Performance Testing: Ensuring Your Site Survives Black Friday

Load testing frameworks and server stress-testing strategies to keep your store online...

May 21, 20269 min read
Shopify DevelopmentShopify Development

Migrating to Shopify Plus: What You Need to Know

Scaling up? Here is a technical breakdown of migrating your custom features to Shopify Plus...

May 24, 20267 min read
CROCRO

Data-Driven Redesigns: Stopping the Guesswork

Why you should stop doing full website overhauls and start iterating based on user heatmaps...

May 26, 20268 min read

Browse by Category

CRO analytics

CRO

Conversion rate optimization strategies and best practices.

7 articles →
A/B testing

A/B Testing

Testing methodologies and statistical significance.

4 articles →
Shopify development

Shopify Development

Theme customization and store optimization.

5 articles →
Quality Assurance

Quality Assurance

Automated testing, checklists, and performance tracking.

4 articles →