Stop the Overhauls

Why you should stop doing full website overhauls and start iterating based on user heatmaps.

The Problem with Redesigns

When you change everything at once and conversions drop, you have no idea which change caused the problem.

Iterative Improvement

Use Google Analytics to find the exact page where users drop off. Use a tool like Hotjar to see why they drop off.

Test Before You Commit

Before writing the code for a massive new feature, build a lightweight prototype and A/B test it against the current design. Let the data decide the winner.