The Power of Small Asks

Asking for a sale immediately can scare users away. Enter the micro-commitment.

What is a Micro-Commitment?

It is a small, low-friction action you ask the user to take before the ultimate goal (the purchase).

Examples in E-commerce

  • Asking users to complete a "Find your size" quiz.
  • Clicking "Next Step" in a multi-step checkout rather than showing one massive form.
  • Adding an item to a wishlist.

Why it Works

It leverages the psychological principle of consistency. Once a user takes a small step, they are much more likely to complete the journey.