CRO
The Role of Social Proof in Conversion Rate Optimization
Are Your Testimonials Working?
How to strategically place social proof to maximize conversions.
Not All Reviews Are Equal
A generic "Great product!" review does nothing. You want reviews that overcome specific objections. Example: "I was worried it wouldn't fit my wide feet, but it's perfect."
Placement is Everything
Don't hide your best reviews on a dedicated "Testimonials" page. Put them directly beneath the "Add to Cart" button.
User Generated Content (UGC)
Embed Instagram posts or TikTok videos of real customers using the product right on the product page. Visual proof beats text every time.
